10 Best Selling Amazon Categories For Sellers (2023)

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Amazon is the world’s largest online retailer, offering a vast selection of products across various categories. As an Amazon seller, it’s important to understand which categories are the most popular and has the highest sales volume to maximize your chances of success. 

Best sellers are products that are among the top-performing products in their respective categories in terms of sales volume. Amazon determines the best sellers by calculating the sales rank of each product based on the number of sales it has received over a certain period of time.

Being a best-seller on Amazon is a desirable goal for many sellers because it can increase visibility, credibility, and sales. However, it’s important to note that being a best-seller does not necessarily guarantee profitability or long-term success, as market conditions, competition, and other factors can impact a product’s performance over time. 

In this article, we’ll explore the Best Selling Amazon Categories based on sales data and trends. 

In A Nutshell: Best Selling Amazon Categories

Before we dive into the details, here is a brief overview of the best-selling Amazon categories in a tabular format:

S.NoProduct CategoryPopularity Percentage 
1.Home & Kitchen35%
2.Beauty & Personal Care26%
3.Clothing, Shoes & Jewelry20%
4.Toys & games18%
5.Health, Household & Baby Care17%
6.Electronics 16%
7.Sports & outdoors16%
8.Pet Supplies 13%
9.Office Supplies13%
10. Books 18%

How To Find Best-Selling Products?

Here are some ways to find Best Selling products on Amazon:

  • Conduct Market Research: Monitor social media platforms and industry publications to see what products are generating buzz and becoming popular. You can then search for these products on Amazon to see if they are also best-sellers.
  • Monitor the Market Size: A larger market size means more potential sales and revenue. However, larger markets also tend to have more competition. When evaluating the market size, consider factors such as the number of existing products in the market, the size of the target audience, and the growth potential of the market.
  • Evaluate the Competition: High competition can make it more difficult to differentiate your product and attract customers. To evaluate the competition, look at the number of existing sellers in the market, their pricing strategies, and their product features. You can also use tools such as Jungle Scout or Helium 10 to analyze the competition and identify opportunities.
  • Use Third-Party Tools: There are various third-party tools available, such as Jungle Scout, Helium 10, and AMZScout, that can help you find best-selling products on Amazon. These tools typically provide data on sales rank, estimated sales, and other metrics to help you identify popular products.
  • Check Amazon’s Best Sellers List: Amazon has a ‘Best Sellers’ list for each category of product, which is updated hourly. You can find this list by clicking on the ‘Best Sellers’ link in the top menu on Amazon’s homepage, then select the category you’re interested in.
  • Look for the ‘Amazon’s Choice Label: Amazon’s Choice is a label given to products that are highly rated, well-priced, and available to ship immediately. Products with this label are often best-sellers.
  • Check Customer Reviews: Products with many positive reviews are often best-sellers. You can sort products by customer reviews on Amazon to find highly-rated items.

Best Selling Amazon Categories:

Here are the Ten Best Selling Amazon Categories:

1. Home & Kitchen:

First in our list of Best Selling Amazon Categories is Cooking. Cooking is an essential part of our daily lives, and it’s no surprise that the home and kitchen category on Amazon is a popular space that caters to the needs and preferences of homeowners, renters, and chefs. This category includes a broad range of products, such as kitchen appliances, cookware, bakeware, storage solutions, furniture, and decor, making it one of the most comprehensive categories on the platform.

Home & Kitchen

Popular items in the home and kitchen category include kitchen appliances such as blenders, coffee makers, and air fryers, as well as storage solutions such as containers and organizers. Home decor and furniture items such as rugs, curtains, and lighting fixtures are also in high demand.

Consumers are looking for products that not only offer functionality and durability but also add style and personality to their living spaces. In this category, sellers need to offer high-quality, unique, and aesthetically pleasing products that cater to the diverse needs and preferences of their customers.

2. Beauty & Personal Care:

With the rise of social media and influencer culture, the demand for beauty and personal care products on Amazon has skyrocketed. Consumers are looking for products that not only offer high quality and efficacy but also align with their values, such as being cruelty-free, vegan, or sustainable.

Beauty & Personal Care

Popular items in the beauty and personal care category include skincare products such as serums, moisturizers, and masks, as well as makeup items such as foundations, lipsticks, and eyeliners. Haircare products such as shampoos, conditioners, and styling tools are also in high demand. To differentiate themselves, sellers can offer personalized recommendations based on skin or hair type, and provide educational resources to help customers make informed decisions.

3. Clothing, Shoes & Jewelry:

Next in our list of Best Selling Amazon Categories is Clothing, Shoes & Jewelry. Fashion apparel is one of the largest and most competitive categories on Amazon, with a wide range of products and brands available to shoppers. Among the subcategories, women’s clothing stands out as the top-selling subcategory, with a diverse range of products to choose from. It includes items such as dresses, tops, jeans, pants, skirts, and more. Other top-selling subcategories in this category include men’s clothing, shoes for women and men, and jewelry. 

Clothing, Shoes & Jewelry

To succeed in this category, sellers should focus on identifying profitable products with high demand and a good profit margin. It’s important to optimize product listings with high-quality images, clear and compelling descriptions, and competitive pricing.

4. Toys & Games:

The toys and games category on Amazon is a treasure trove of fun and entertainment for people of all ages. This category offers a diverse selection of products that cater to different interests and preferences. Whether you are looking for educational toys to promote your child’s learning or exciting games to challenge your mind, there is something for everyone.

Toys & Games

The category includes an extensive range of products, from classic board games and outdoor toys to the latest tech gadgets and video games. Sellers in this category need to offer innovative and high-quality products that meet the ever-evolving needs and expectations of customers.

For example, eco-friendly toys or customizable board games that allow customers to create their own rules can be excellent choices. Effective marketing strategies, such as showcasing the benefits and features of your products or offering personalized customer service, can also help you stand out in a crowded market.

5. Health, Household, & Baby Care:

The health, household, and baby care category on Amazon is a diverse and dynamic space that caters to the needs of families and individuals around the world.

Health, Household, & Baby Care

Popular items in the health, household, and baby care category include vitamins and supplements, cleaning supplies such as disinfectants and sanitizers, and baby care items such as diapers, wipes, and formula. Personal hygiene products such as soaps, shampoos, and toothpaste are also in high demand. 

Furthermore, as more people turn to online shopping for their baby needs, the demand for baby products on Amazon continues to grow. The baby products category on Amazon is a haven for new parents, offering everything they need to ensure the comfort, safety, and well-being of their little ones. Popular items in this category include baby food and snacks, nursing and feeding products, baby monitors, and bath and skincare products.

To differentiate themselves, sellers can offer educational resources and personalized recommendations based on the needs and preferences of their customers.

6. Electronics:

Next in our list of Best Selling Amazon Categories is Electronics. The electronics category is one of the most popular categories on Amazon, and it’s easy to see why. People love gadgets and technology, and this category has it all – from computers and accessories to smart home devices, audio and video equipment, and mobile phones and accessories.


It’s a highly competitive category, with a lot of products and sellers vying for the attention of consumers. However, there are some clear winners in the subcategories – Computers, smart home devices, audio and video equipment, mobile phones and accessories are a hot market due to the constant release of new models and accessories.

If you’re a seller in this category, it’s important to keep up with the latest trends and provide quality products at competitive prices. Effective marketing strategies can also help you stand out in a crowded market. Overall, the electronics category on Amazon is a great place to be if you can offer something unique and valuable to consumers.

7. Fitness Equipment:

The fitness equipment category on Amazon has seen a significant surge in demand, especially over the past year. With more people staying at home due to the pandemic, there has been a growing interest in home fitness equipment. This category includes a wide range of products, from resistance bands and yoga mats to treadmills and stationary bikes.

Fitness Equipment

The fitness equipment category on Amazon is highly competitive, with a large number of sellers offering different types of products. Sellers must offer high-quality equipment at competitive prices to succeed in this market. Popular items in this category include home gyms, weights, and exercise machines, as well as wearable fitness technology such as fitness trackers and smartwatches.

8. Pet Supplies:

Next in our list of Best Selling Amazon Categories is Pet Supplies. The pet supplies category on Amazon is one of the fastest-growing and top-selling categories. Pet owners are always looking for high-quality products that will keep their furry friends healthy, happy, and entertained. 

Pet Supplies

As more people become pet owners, the demand for pet supplies on Amazon continues to increase. Popular products in this category include high-quality pet food, accessories such as collars and leashes, and toys that promote exercise and play. In addition, the category also includes a wide range of pet health and grooming products such as shampoos, brushes, and flea and tick treatments.

Overall, the pet supplies category on Amazon is an excellent opportunity for sellers who can provide high-quality, affordable products that meet the needs of pet owners.

9. Office Supplies:

The office supplies category on Amazon is a vital and diverse space that caters to the needs of businesses, students, and individuals around the world. Popular items in the office supplies category include paper products such as notebooks, sticky notes, and printer paper, as well as writing instruments such as pens, pencils, and markers. Desk accessories such as organizers, mouse pads, and lamps are also in high demand. 

Office Supplies

To differentiate themselves, sellers can offer personalized recommendations based on the needs and preferences of their customers, and provide educational resources to help customers make informed decisions. They should also leverage customer reviews and ratings to improve their products and build trust with their customers. Furthermore, offering bulk discounts or subscription services can help sellers increase their sales and improve customer loyalty.

10. Books:

Last in our list of Best Selling Amazon Categories is Books. The World is taking giant leaps in the field of technology, pretty much everything is getting digital but when it comes to Books, it’s still irreplaceable. The peace and happiness you get after reading a book cannot be compared with any advance technology. Books are one of the most selling items on Amazon.

Books On Amazon

This niche is not complicated unlike others, that’s one of the reasons why it’s one of the most selling items. Books comes with different genre, romantic, mystery, fantasy and much more. This gives a wide range of options for the audience.

Best Selling Amazon Categories: Amazon Categories With High-Profit Margin

​​Here are some Amazon categories with high-profit margins and their approximate profit margin percentage:

S.NoCategoryProfit Margin Percentage
2.Home & Kitchen10-25%
3.Health & Personal Care20-40%
5.Clothing, Shoes & Jewelry10-25%
6.Sports & Outdoors20-35%
7.Toys & Games20-35%
8.Office Products10-20%
10.Pet Supplies20-50%

However, these profit margins can vary depending on various factors such as product cost, competition, marketing costs, and other expenses. Additionally, note that these are approximate values and not fixed percentages.

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Conclusion: Best Selling Amazon Categories (2023)

Amazon is a massive online marketplace that has become a go-to for millions of shoppers globally, and its best-selling categories provide valuable insights into consumer behavior.

From the data analyzed, it’s clear that the top-selling categories on Amazon include electronics, books, health, beauty, and home & kitchen. These categories provide lucrative opportunities for both established brands and emerging sellers looking to tap into the Amazon marketplace.

However, as with any marketplace, competition is fierce, and sellers must work hard to differentiate themselves and provide value to their customers. Understanding consumer behavior, monitoring market trends, and leveraging tools such as Amazon’s advertising platform are just a few of the ways sellers can increase their chances of success.

Ultimately, Amazon’s continued dominance in the e-commerce space means that sellers who can effectively navigate the platform’s complexities and adapt to changing consumer preferences stand to reap significant rewards.

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