13 Amazon Seller Tools That Will Help You Grow Your Business

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If you’re on the fence about choosing the best Amazon seller tools, I have got your back. 

To run a successful Amazon FBA venture, you need reliable Amazon FBA tools. In fact, Amazon FBA comes with lots of challenging stuff like — finding products to sell, doing keyword research, sourcing the inventory, managing the order, etc.

To help you solve the hassle, I have curated the absolute list of best Amazon seller tools to choose from. 

Without further ado, let’s get started here. 

Best Amazon FBA Seller Tools a Quick Overview

Top 10 Amazon Seller Tools (2023)

Here’s the list of some of the best Amazon FBA Seller Tools available out there.

Sr. No.Name of The ToolPricing
1.Jungle ScoutStarts at $49
2.Helium 10Starts at $37
3.Viral LaunchStarts at $195
4.MerchantWords Starts at $35
5.AMZ ScoutStarts at $49.99
6.ZonGuruStarts at $39
7.Amazon Seller AppFree
8.SellicsStarts at $250-$550
9.PixelfyStarts at 19.99 – $99.99

1) Jungle Scout

Note: If you want to know more about Jungle Scout then check my in-depth review of Jungle Scout here. 

Jungle Scout is the swiss knife of Amazon seller tools. It’s a complete suite of tools for Amazon sellers out there. It comes with a set of tools for Amazon sellers such as — product research, keyword research, sourcing product supplier, launching the product listing, analytics, etc. 

What’s more, the data and metrics that Jungle Scout offer is reliable and accurate. In fact, Jungle Scout data is 84.1% accurate compared to other Amazon seller tools. 

 Best Amazon Seller Tools  - Jungle Scout

The best part is that the Amazon seller tool is developed for all kinds of sellers — beginners, intermediate, and advanced Amazon sellers. The dashboard of Jungle Scout is straightforward. 

  Jungle Scout - Product Database

Price: The base plan of Jungle Scout costs $49 monthly. You can check the complete pricing on the official site. 

2) Helium 10

Note: I have already explained everything about Helium 10 in my in-depth Helium 10 review here.

Helium 10 is one of the best Amazon seller tools available. It comes with more than ten tools that help you excel as an Amazon seller. They have a one-stop solution for Amazon sellers out there.

  Helium 10 - Overview

Helium 10 helps you with so many things: Amazon niche research, keyword research, competitor analysis, listing optimization, inventory management, fraud prevention, PPC management, etc.

  Helium 10 -Keyword Research

The interface of Helium 10 is easy; you don’t need to have prior knowledge to get started. The tool has been designed from the ground for sellers such as — beginners, intermediate and advanced Amazon sellers. 

Price: The starter plan of Helium 10 costs $37/month. There are other plans available; check them out on the official site.

3) Viral Launch 

Note: I already did an in-depth review of Viral Launch on FBA Daddy which includes all the details on Viral Launch.

What to say about Viral Launch — It’s the best Amazon seller tool out there. In fact, Viral Launch markets itself as — a one-stop suite of Amazon sellers.  The thing is — Viral Launch comes with all the essential and advanced tools that you need to excel as an Amazon seller.

  Viral Launch - Overview

The best part, Viral Launch comes with a robust competitor intelligence tool. This tool helps you to conduct an in-depth analysis of your competitors. What’s more, Viral Launch has recently started a Kinetic PPC module. The Kinetic module of Viral Launch helps you automate your Amazon PPC campaigns easily.

  Viral Launch - PPC Amazon

All in all, Viral Launch has all the essential and advanced Amazon seller tools. Moreover, when it comes to reliable data metrics and accuracy — Viral Launch excels. As per the case study, the Viral Launch data is 79.35% reliable compared to other tools.

Price: The essential plan of Viral Launch costs $199/month. You can check other plans of Viral Launch on the official site. 

4) MerchantWords 

MerchantWords is a well-known Amazon seller tool that comes with advanced features. This tool has everything you need to start selling on Amazon. It helps you find profitable products to sell, competitors spying, creating campaigns, growing your sales, and so on.

MerchantWords - Overview

The product and keyword research tools of Merchant Words are reliable and advanced. Using the tool, you can easily find and uncover product opportunities, create successful campaigns, etc. 

You can discover emerging trends and top-ranking products of your competitors. Even find new niches and various marketing opportunities as well. Other powerful tools of MerchantWords are ASIN lookups, classic search, create and store keywords lists, digital shelf, emerging trends, and so on. 

MerchantWords - Keyword Explorer

Price: The Silver plan of MerchantWords costs $35/month. Other plans are available; you can check the complete pricing on the official site. 

5) AMZ Scout

AMZ Scout has the complete toolset for selling on Amazon. It is one of the most reliable and affordable Amazon seller tools available. 

AMZScout - Overview

The tools allow you to find profitable low, competitive products easily. Once you have the product shortlisted,  AMZ Scout helps you source products from local and international suppliers’ databases. What’s more, AMZ Scout also helps you discover popular and undiscovered products keywords. 

AMZScout -Product Database

The best part, the interface of AMZ Scout is real, simple, and straightforward. You can navigate through all the tools available easily. Overall, AMZ Scout is a reliable and affordable Amazon seller tool. 

Price: The Amazon seller bundle of AMZScout costs $49.99 monthly. You can check other available pricing on the official site. 

6) ZonGuru

ZonGuru is a data-centric Amazon seller tool. It comes with 15 different features that can help you in tracking your sales, conducting product research, researching keywords, sending follow-up emails, and much more. The niche finder tool of ZonGuru can easily help you find profitable products to sell. You can also filter the products based on their customer reviews using the Love-Hate tool of ZonGuru.

ZonGuru - Overview

The ZonGuru Chrome Extension can help you do product research on the go. You can also find all the business-related metrics on the business dashboard of ZonGuru. The product pulse will notify you whenever a customer leaves a review on your product or an outside entity tries to hijack your listing. With the review automator feature, you can request a review on your product whenever someone purchases it.

Pricing: The base plan of ZonGuru starts at $39/mo. They also offer a 7-day free trial of their plans. 

7) Amazon Seller App

If you want to know everything about Seller Central of Amazon, then Amazon Seller App is the right tool for you. With this app, you can manage shipments, see your daily sales, communicate with your customers, manage inventory, list products for sale, and so on. If you want to get information on any Amazon product, then simply scan its barcode on this app, and it will show you the number of sellers, profitability, and BSR (Best Seller Rank).

Amazon Seller App

This app is great for retail arbitrage resellers because it can help you find the best Amazon products to resell to earn a profit. You can manage your complete Amazon selling with this one app. You don’t even need to carry your laptop to access this app; you can simply download it on your Android or iOS mobile device.

Pricing: It is an official app of Amazon; that’s why it is completely free of cost.

8) Sellics

Sellics is one of the best and leading advertising optimization tools that help customers to maximize ad reach, drive product sales, reduce ACOS, and business profit on Amazon. With Sellics, you can easily set your daily budget and optimize your ad’s massive profit. Sellics is the best solution for marketers who want to boost their and optimize advertisement. 

Sellics Overview

Sellics is the top data intelligence tool with proficiency in Amazon products and keyword research. It also comes with a wide range of amazing features like Amazon PPC management, Amazon SEO tool, listing optimization, and many more. 

Price: The starting price of Sellics starts at $250 per month and goes upto $550 per month. 

9) Pixelfy:

Pixelfy is the URL shortener. Many Amazon sellers have applied and gotten the benefit of using keyword sink URLs and robust URL features. Then this tool helps you to get traffic through a diversity of super URLs created for Amazon. This tool is specially designed for Amazon sellers that helps you to boost your audiences, make your product attract attention, and earn more profit. 

Pixelfy Overview

Pixelfy is very simple to use, you need to copy and paste the Amazon URL that you wish to shorten, and Pixelfy generates and shortens the URL. The generated link has a retargeting pixel on social media like YouTube, Facebook, Instagram, Twitter, and many more. You can also use this link in your email marketing. 

Price: The basic price of Pixelfy starts at $19.99 per month and goes up to $99.99 per month. 

10) Teikametrics

Teikametrics is an advanced and user-friendly platform that offers the best strategy for Amazon’s large businesses. It is an advanced Amazon ads management technology that helps you to get your ads within budget. It also helps you to build your business, and boost your profit margin. You can also optimize your advertising workflow with keyword refinement, automated campaign creation, and algorithm bidding. 

Teikametrics Overview

Teikametrics helps to get profitability insight, you need to connect your PPC spends to the single product cost and get a fine view of your product level profitability. You can also customize and automate your keyword selection by setting up the click rates, cost per conversion, and conversion, and free up some important time for you. 

Price: The pricing plan of Teikametrics is a little bit different from other tools, it offers a free plan, and if you upgrade your plan you need to pay 3% if your monthly marketplace sale is more than 10k per month. 

11. Profit Bandit

Last in our list of seller tools is Profit Bandit. Probably one of a great seller tool and also a little underrated in my opinion. If you have decided that you wanna go forward as an Amazon FBA seller then this is a very useful tool. It is a paid tool but at an affordable rate, $15/month.

Profit Bandit Overview

Profit Bandit has unique features, analysis of the competitors from all other platform and also can flag items. A little better organized than Amazon Seller App. With pre-set filters that calculates profits/loss on your product automatically.

Profit Bandit Pricing : The pricing plan of Profit Bandit starts at $15/month which can be considered as very affordable.

12. Feedback Whiz

If you are looking to enhance your online reputation and work on negative responsive in order to grow and learn then Feedback Whiz is the right tool for you. It’s advance software tracks and monitor customer feedback. With the help of Feedback Whiz you will be able to respond to the negative reviews and improve. It also enables you to set up emails for your customers. These mails can be sent to the customers after their order in order to get a review. You will be able to measure customer engagement.

Feedback Whiz Overview

Feedback Whiz wont be one of the best tool but you will be to communicate or interact with the customer in order to improve your rating or monetize bad review.

Feedback Whiz Pricing: There are four pricing plans which starts from $19.99.

13. Hello Profit

Hello Profit Overview

Hello Profit is mostly used to track the Profits. If you think this tool is just about this then let me correct you, It also provides unique customization option. Option like grouping different ASINs together. It is very beneficial, here you can compare different historic data by product group. You can also manage Amazon PPC.

Hello Profit costs $97/ month. It also offers a free trial.

Best Free Amazon Seller Tools

Now let’s take a quick look at Amazon Seller Tools which are for Free.

Sr. No.Free Amazon Seller ToolsRatings
1.Keyboard Tool 4.4/5
2.Helium 104.7/5
4Unicorn Smasher 4.5/5
5. Kepa4.4/5

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Conclusion: Best Amazon FBA Seller Tools

So this is the absolute list of Amazon seller tools to choose from. I have used all the tools listed above, and I use some of them daily. 

Now the question is — which is the best Amazon seller tool?

The answer to this question is that Jungle Scout and Helium 10 are the two reliable options available. Both tools offer a one-stop suite of tools for Amazon sellers out there. 

If you want to know more about these tools, feel free to check my detailed comparison of Helium 10 vs. Viral Launch

Now over to you, which tool are you going to choose from the above list? Feel free to share your thoughts in the comments section below. 

Brian Williams

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