8+ Best Amazon Product Research Tools For Sellers (2023)

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Are you looking for the best Amazon product research tool? Well, you have landed on the right page.

To run a successful Amazon FBA business, a good product research tool is required. A tool with advanced product research features can help you find the best quality products to sell easily. There are many product research tools available in the market. But I brought you my handpicked list. I’ve used all of these tools personally on my FBA business.

In this post, I’ve featured the Best Amazon Product Research Tool that includes the top 5 product research tools, their features, and pricing.

Let’s get on with the Best Amazon Product Research Tool without wasting any more time.

List Of 8 Best Amazon Product Research Tools 2023

The list of the best Amazon product research tool is given below:

Let’s discuss each tool in detail.

1. Jungle Scout

Note: You can also check our detailed Jungle Scout Review here.

First in our list of Best Amazon Product Research Tool is Jungle Scout. It is one of the best product research tools available in the market. It helps you in finding the best products on Amazon. Jungle Scout has no shortage of tools, training materials, resources, and blogs to help you in boosting your sales. Even a beginner can get started with Jungle Scout. It is an all-in-one tool that is good for beginner, expert, and branded sellers.

Best Amazon Product Research Tool - Jungle Scout

For beginners, it has an Opportunity finder tool that helps you in finding low competition keywords which are in high demand. The sale of every product can be monitored via the product tracker tool. All the necessary metrics can be viewed using advanced filters such as reviews, ratings, historical sales, and so on. 

 Jungle Scout - Product Tracker

Jungle Scout extension helps existing sellers in carrying out product research on the go. It also lets you manage your inventory via the Inventory manager tool. You can also see your profits in real-time with Jungle Scout’s analytics. For branded sellers, it helps them in targeting big brands.

Key Features:

  • Product Research
  • Keyword Research
  • Keyword Rank Tracker
  • Profit & Sales Tracking
  • Request Reviews in one click
  • Product tracking
  • Opportunity Finder
  • Inventory Manager
  • Global Supplier Database
  • Opportunity Score
  • Product Launch Service
  • Unlimited Email Campaigns


The pricing plans of Jungle Scout are very affordable. Let’s take a look at them.

  • Basic Plan: $49/month or $29/month yearly
  • Suite Plan: $69/month or $49/month yearly
  • Professional Plan: $129/month or $84/month yearly

If you think Jungle Scout is the right choice for you then save up to 40% with our exclusive Jungle Scout discount offers here.

2. Helium 10

Note: We have also explained Helium 10 in detail in our in-depth Helium 10 Review here.

Most Amazon sellers prefer Helium 10 because it offers a full set of useful tools for them. Some of the tools of Helium 10 have their own name as well. It helps you in finding which tool to use in certain conditions. For product research, it has the Black box. 

Helium 10 - Black Box

This tool has access to data of more than 450 million products on Amazon. It also gives you the option to use advanced filters to get more metrics. These filters are product weight, projected sales & trends, images, sales volume, and so on. For product analysis, it has a Trendster tool. This tool gives you access to data like product sales volume, historical price fluctuation, seasonal demand, and so on.

Helium 10 - Product Filters

To optime your product listing, you can use the Scribbler tool of Helium 10. You can get ranking keywords with this tool. You can compare more than one ASIN at one time using the Cerebro tool. It also has a Google Chrome Extension tool which they call X-ray tool. The working of this extension is similar to the Jungle Scout extension tool.

Key Features

  • Magnet Tool
  • Black Box
  • Trendster
  • Cerebro
  • Adtomic
  • Frankenstein
  • Scribbles
  • Index Checker
  • Listing Analyzer
  • Keyword Tracker
  • Misspellinator
  • Inventory Protector
  • X-Ray
  • Profitability Calculator
  • Refund Genie
  • Freedom Ticket Training Course


The pricing plans of Helium 10 is given below:

  • Starter Plan: $39/month
  • Platinum Plan: $99/month
  • Diamond Plan: $249/month 
  • Eliter Plan: $399/month

Save up to 50% on Helium 10 plans with our exclusive Helium 10 coupon codes here.

3. Viral Launch

Note: If you want to know more about Viral Launch then check our detailed Viral Launch Review here.

Next in our list od Best Amazon Product Research Tool is Viral Launch. Product selling on Amazon requires you to go through a lot of work such as finding the right product, checking all the metrics, selecting a few products, creating product listings, and then launching the products. To minimize your workload, you need a tool like Viral Launch because it eliminates all the guesswork from your business and makes your Product research more efficient than ever.

Viral Launch - Overview

To find the best products, Viral Launch has the Product Discovery tool. It has access to data of more than 200 million products on Amazon. You can use filters like priority score, categories, keywords, and so on to narrow it down to some viable choices. To find out which are the top-selling keywords, you can use the keyword research tool of Viral Launch. 

Viral Launch - Product Recovery

It also gives you important metrics such as suggested CPC, search volume, and so on. So that you can see which keyword will be profitable to you. To see the market trends, you can use the market intelligence tool. It has the competitor intelligence tool to help you in finding out your competitor’s product listing and their top keywords.

Key Features

  • Product Discovery
  • Market Intelligence
  • Kinetic PPC
  • Keyword Research
  • Listing Analyzer
  • Competitor Intelligence
  • Split Testing
  • Listing Builder
  • Keyword Manager
  • Product Launch Service
  • Amazon Advertising & PPC Tracking


The pricing plans of Viral Launch is given below:

  • Essential Plan: $69/month or $58/month yearly
  • Pro Plan: $99/month or $83/month yearly
  • Pro Plus Ads Plan: $199/month or $166/month yearly

If you think Viral Launch is a valid choice for you then save up to 15% on Viral Launch plans with our exclusive Viral Launch coupon codes here.

4. AMZScout

If you are looking to sell those products which are already offered by big brands and sellers then you definitely don’t stand a chance. To create interest among customers, you need to do something creative and new. If you want to enter such niche markets then AMZScout can help you do that. Many big brands such as Disney, Dell, and Casio already prefer AMZScout over other Amazon seller tools.

AMZScout - Overview

The basic motto of this tool is to analyze the market trends. Now you’ve found one niche which is getting all the attention of customers, use AMZScout to see if this niche is even viable or not. You can also see what other sellers are selecting as a niche and follow the same accordingly.  This tool also gives you access to Google Trend analytics, product sales estimations, information on FBA costs, and the quality of listed products.

AMZScout - Product Sales Estimates

It can be the one ally you have been looking for all along to launch a successful Amazon FBA business.

Key Features

  • Product Research Tool
  • Market Intelligence
  • Product Listing
  • Product Database
  • The Keyword Explorer
  • The Product Tracker
  • Product Keywords
  • AMZScout’s Seller Course
  • Monthly Trend Reports


The pricing plans of AMZSout is given below:

  • Pro Extension: $45.99/month or $16.49/month yearly or $499 for a lifetime
  • Amazon Seller’s Bundle: $49.99/month or $29/month yearly or $1499 for a lifetime

5. AmazeOwl

AmazeOwl is one of the underrated Amazon seller tools and one of the Best Amazon Product Research Tool. It is capable of doing a lot of things all at once. You can instantly find good products and launch them as well with AmazeOwl. The accuracy of this tool is also really good which means you can launch a product with full confidence on Amazon. AmazeOwl is a beginner-friendly tool that helps you in creating a business that aligns with your schedule perfectly.

AmazeOwl  - Overview

It helps more than 4500 Amazon sellers every month in launching their first product successfully on Amazon. It has data of more than 600 million products on Amazon. You can search among all the 11 marketplaces for the best products. Once you find your products then validate them and launch them using AmazeOwl.

You can also spy on your competitors using metrics like images, top keywords, price, titles, and so on. This tool is also a viable choice for Amazon sellers to start their business without any hassle.

Key Features

  • AmazeOwl Product Database
  • Access to 11 Marketplaces
  • Product Validation
  • AmazeOwl Tutorials
  • Product Tracking
  • Profit & Sales Tracking
  • Keyword Rank Tracker


The pricing plans of AmazeOwl is given below:

  • Starter Plan: Free of Cost
  • Growth Plan: $19.99/month or $12.99/month yearly
  • Established Plan: $29.95/month or $19.99/month yearly

6. ZonGuru

If you are searching for an all-in-one seller tool for Amazon, then ZonGuru is the right choice for you. It has multiple databases which can help you find top-selling products, the best suppliers for the products, and find out profitable market opportunities. It has one of the smoothest interfaces among all the tools listed in the list. If you haven’t found the perfect niche of products to sell, then ZonGuru’s Niche finder can help you find a profitable niche.


To help you find the perfect supplier for your product, they have an official partnership with Alibaba, which is called the Easy Source tool. Five product research tools are available on ZonGuru – Easy Source, Sales Spy, Niche Finder, Niche Rater, and Love-Hate. You already know what Niche Finder and Easy Source tools do. The Niche Rater rates a niche based on four criteria: BSR, product ranking, and fulfillment data.

ZonGuru Product Research Tools

The Sales Spy tool helps you in spying on your competition. It also gives you data on estimated shipping costs and sales estimates. The Love-Hate tool shows you the public opinion of a product and gives you actionable insights on its keywords.

Key Features

  • Product Tracker
  • Email Automation
  • Keyword Tracker
  • Business Dash
  • Review Aggregator
  • Business Metrics
  • Fraud Alerts
  • Chrome Extension
  • Listing Optimizer
  • Keywords On Fire


The pricing plans of ZonGuru are given below:

  • Researcher Plan: $39/month or $24/month yearly
  • Seller Plan: $49/month or $38/month yearly

7. SellerApp  

SellerApp is one of the most reliable eCommerce data intelligence tools, which expertise in Amazon keyword, product research, SEO optimization, PPC automation, and many more. It offers you a personalized management service for Amazon product listing and PPC optimization. This tool is spontaneous to use, and there is a custom process where you will be introduced to the why and how of every feature. 

SellerApp Overview

SellerApp product intelligence tool tracks the metrics like opportunity score, BSR, revenue, and real-time with easy to use dashboard. It also helps you set the custom filter that preset fine-tune your sales data. You can also get accurate data on revenue and sales estimation orders, prices, and many more. 

Key Features: 

  • Keyword Ranking Tracker 
  • Amazon PPC Tool 
  • Business Alert 
  • Listing Optimization 
  • Product Research 
  • Profit Checker 
  • Keyword Explorer 


The pricing plans of SellerApp are given below: 

  • Premium Plan: Free of cost 
  • Pro Lite Plan: $49 per month or $39 per month yearly 
  • Professional Plan: $99 per month or $50 per month yearly

8. Cash Cow Pro

Last in our list of Best Amazon Product Research Tool is Cash Cow Pro. If you think Analyzing will make your Amazon business flourishes and make a huge impact, you might be wrong. It might require way more than that Cash Cow Pro comes in with a wide range of features which will help you get the right impact you are looking for. It is an analytical tool which will help you understand what and how to make profit through amazon. With a such a little window to make profit, between shipping, advertising and everything will you be making decent profit? That’s where Cash Cow Pro comes in handy.

CashCowPro Overview

Key Features :

  • Keyword Tracking
  • Sales Data
  • Automated Feedback Collection
  • Inventory Monitoring
  • Pageviews & Conversion %
  • A/B Split Testing Tool

Pricing :

Monthly plan goes up to 49. 97/ month and annually 497/month

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Conclusion: Best Amazon Product Research Tool (2023)

Selecting one tool among these top 6 lists can be a little confusing because all of these tools offer similar and some different features. Every tool is good at finding the best products for your business. But if I talk about data accuracy, then Jungle Scout is the best tool because it has a data accuracy of 84.3%. If you want to find products, then I would recommend you to use Jungle Scout because its metrics are much more accurate than other tools.

I’ve done my job by introducing you to this top 5 list of the best Amazon Product Research tool now, it’s your choice to choose from among them. Let me know in the comment section which tool you’re going to select.

Brian Williams

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