19 Amazon Statistics 2023: The Ultimate List

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Amazon is one of the most used ecommerce platforms globally, with $468 billlion in revenue expected in 2021 and $127.1 billion in the third quarter of 2022. It was the fourth technology business to exceed a $1 trillion market worth, and it is rapidly approaching $2 trillion.

Amazon, which began as an online bookshop in July of 1995, spent its initial years as a broker for other vendors. However, inceptor Jeff Bezos aka the world’s richest person always envisioned it as an “everything shop,” and the e-commerce platform swiftly expanded to include other things.

Amazon Stats

Amazon currently boasts 2.3 million active sellers, who account for 60% of total retail transactions on the platform.

If you are a third-party seller, you should have access to as many Amazon statistics as available. This is due to the fact that most high-performing organizations base their judgments on data. The more data you have to work with, the better you will be able to make informed decisions and operate your business.

We’ll present you with the most up-to-date and important Amazon statistics to know so you can utilize them to your advantage and thrive at sales as we enter 2023.

1) Number Of Products On Amazon

Amazon sells over 12 million things on its own. When all items sold on the Amazon marketplace by third-party sellers are included, the total number of products exceeds 353 million

2) Number Of Orders Amazon Receives In A Single Day?

On average, Amazon ships approximately 1.6 million packages each day.

If we break it down further, that accounts for 66 thousand orders every hour, and 18.5 orders every second.

3) Amazon Revenue In a Single Day

Amazon achieved sales worth $141.25 billlion in the retail product section in 2019. This equates to an average of $385 mil. every day. 

4) Total Number of Amazon Sellers

There is 6.3 million Amazon merchants globally as of 2023. out of which, 1.5 mil. are active sellers (i.e. they have at least one product for sale). 

5) What is The Size of Amazon’s Customer Base?

In the United States alone, Amazon has several millions of consumers. In January 2023, Amazon’s United States website has 2.6 billion visits. In addition, there are 112 million Amazon Prime customers in the United States.

6) Amazon Statistics At a Glance

  • In 2021, Amazon earned $386 bil. in net revenue, which comprises Amazon online services, advertising income, and revenue from third-party merchants.
  • In 2021, Amazon’s retail goods sales were $468.78 bil.
  • In 2019, revenue from commissions, fulfillment and shipping, and other services provided to third-party sellers was 53.76 bil. USD.
  • As of 2022, Amazon is the second most valuable brand globally (after Apple.inc ). Its brand value is $350.3 bil. putting it ahead of Microsoft, Google and Alibaba.
  • Every day, Amazon sends out around 1.6 mil. parcels.
  • Amazon sells approximately 12 mil. things on its own. When third-party sellers are included, the  sales exceed 353 mil.
  • Amazon is the most popular ecommerce site in the United States, with more than twice as many desktop visits as its nearest competitors, Walmart and eBay.
  • Amazon scored first among all online marketplaces in the United States in terms of GMV (gross merchandise value) in 2021, with a GMV of $500 bil.

Source: (Statista) (Amazon) (Wikipedia)

7) Amazon Statistics (Extras)

  • AWS (Amazon Web Services) accounted for 11% of the platform’s total income.
  • In 2021, Amazon made $33.364 billion in net profits, with Amazon Web Services accounting for over half of that.
  • Amazon Prime has over 200 million Subscribers globally, with 147 million based in the United States alone.
  • As of 2023, Amazon Prime Video has 175 million customers.
  • In 2022, 82 million Amazon Echo devices were sold. It is predicted that 94 million units will be sold in 2023.

Source: (LinkedIn) (Statista) (Amazon)

8) Amazon Revenue Statistics

Amazon has a $127.1 billion net revenue in the third quarter of 2022. The results for quarter 4 are yet to be out.

Amazon ranks 3rd world’s largest public firm by revenue, after only Walmart and China’s Petrochemical Corp. Its income increased by 37.6 % in 2020, the highest percentage growth since 2011, owing in part to the Covid-19 outbreak.


Below is the breakdown of Amazon’s yearly revenue since 2005 to 2022:

2005$8.4 billion
2006$10.7 billion
2007$14.8 billion
2008$19.1 billion
2009$24.5 billion
2010$34.2 billion
2011$48 billion
2012$61 billion
2013$74.4 billion
2014$88.9 billion
2015$107 billion
2016$135.9 billion
2017$177.8 billion
2018$232.8 billion
2019$280.5 billion
2020$386 billion
2021$479 billion
2022$514 billion

Source: (Amazon) (Statista)

9) Segment-Wise Amazon Revenue

Amazon categorizes revenue by sector and location. Despite the fact that e-commerce generates the bulk of income, Amazon is also a first-party and third-party reseller, as well as a provider of subscription services like prime video, Kindle, etc., and the owner of Whole Foods.

Amazon has two business models: first-party and third-party. Amazon is the retailer for 1st Party, and the company acts as a wholesale provider. The company has more control over price, packaging, and delivery for third-party vendors.

Below is the complete breakdown of Amazon’s revenue through all its ventures:

QuartersOnline storesPhysical stores3rd party seller servicesSubscription servicesAWSOther
Quarter 4 ’1735,3834,52210,5233,1775,1131,735
Quarter 1 ’1826,9394,2639,2653,1025,4422,031
Quarter 2 ’1827,1654,3129,7023,4086,1052,194
Quarter 3 ’1829,0614,24810,3953,6986,6792,495
Quarter 4 ’1839,8224,40113,3833,9597,4303,388
Quarter 1 ’1929,4984,30711,1414,3427,6962,716
Quarter 2 ’1931,0534,33011,9624,6768,3813,002
Quarter 3 ’1935,0394,19213,2124,9578,9953,586
Quarter 4 ’1945,6574,36317,4465,2359,9544,782
Quarter 1 ’2036,6524,64014,4795,55610,2193,906
Quarter 2 ’2045,8963,77418,1956,01810,8084,221
Quarter 3 ’2048,3503,78820,4366,57211,6015,398
Quarter 4 ’2066,4514,02227,3277,06112,7427,952
Amazon Revenue

NOTE: All Values are in $$

Source: (Statista)

10) Amazon’s Annual Profit

Amazon CEO Jeff Bezos is reinvesting the majority of the company’s income, and AWS is boosting the company’s overall profit.

Quarter Generated Profit By Amazon
Q1 2022-3,844 million
Q2 2023-2,028 million
Q3 20232,872 million 
Q4 2022278 million
Q1 20233,172 million

Source: (Business of Apps)

11) Amazon Prime Members and Spending 

There is approximately 200 mil. Amazon Prime subscribers worldwide. The Number of Prime members surpass that of non-prime.

  • Every 1 in 3 USA citizen have a prime membership

Below is the breakdown of the growth of Amazon Prime members over the years.

201646 mil.
201766 mil.
2018100 mil.
2019120 mil.
2020150 mil.
2021200 mil.
Amazon Prime Member

Their Spendings :

  • Prime Members spend more than $1,400 each year.
  • Three-quarters of non-Prime customers spend $100 to $600 each year on Amazon.

Source: (Statista)

12) Amazon Prime Day Sales

Amazon sees a significant increase in sales on its Prime Days. Not only do most individuals sign up for Prime memberships on that day, but they also convert (18.6 percent) and spend the most. Prime Day sales generate more revenue than  Black Friday and Cyber Monday sales combined.

  • Members from 20 different countries shopped during the 2021 prime days.
  • 250+ mil. products were sold during the Prime Day event in 2021.

Source: (Statista)

13) Most Purchased Categories During Prime Days

According to a poll performed in the United States, holiday gifts (14% of users purchased gifts), health & beauty goods, as well as electronics, were among the top-selling categories of the 2022′ Prime day event, with each purchased by more than a quarter of Prime purchasers.

  • people bought 600,000+ backpacks.
  • 1,000,000+ laptops
  • 1,000,000+ headphones
  • 240,000 notebooks
  • 40,000 calculators
  • 220,000 Crayola products.

All these items were sold on the Prime Day.

Source: (Amazon)

14) Amazon Prime Days In Numbers

On Prime day 2022, customers spent $12 billion on Amazon. That is a 8.1% year over year increase from 2021

Here is a table showing Amaon’s revenue on prime days over the years

2015$0.90 billion
2016$1.45 billion
2017$2.33 billion
2018$4.15 billion
2019$7.16 billion
2020$10.39 billion
2021$11.19 billion
2022$12.09 billion
  • Prime days 2022 was Amazon’s 8th Annual Prime day sale in history.
  • Third party retailers, on the other hand, accounted for little more than a 3rd of all purchases on Amazon Prime Day 2022.

15) Traffic on Prime Days Though Referral Websites 

In the year 2020, The bulk of traffic referred to the platform originated from news and media sites in the USA. Traffic to Amazon via discount and reward websites increased by 4% in Oct 2020, reaching 16%, a rise of 4% from Jul 2019. (Source)

16) Impact of Prime Delivery feature on Sales

In the USA, 2021, 58% of USA buyers were more inclined to increase their entire order if same-day delivery was available. In 2022 The Amount reduced to 56%.

17) Amazon Advertisement

Amazon is one of the most visited website in the world. In the USA, Amazon Advertises on a wide scale. It reaches about 96% of US people every month. Out of which , the age group assumed is from 25-54. It’s mobile campaigns usually generates more than 450% sales, which according to Industry standards are pretty great.

YearRevenue Generated By Amazon Advertising
2020$15.5 billion
2021$31.1 billion
2022$37.7 billion

18) Sales In Different Regions

Let’s have a look at the sales done by Amazon In Different regions of the World

United States $263.520 billion$314.006  billion$356.113 billion
Germany$29.565 billion$37.326  billion$33.598  billion
United Kingdom$26.483  billion$31.914  billion$30.074 billion
Japan$20.461  billion$23.071  billion$24.396  billion
Rest of World$46.035 billion$63.505 billion$69.802 billion

19. Traffic On Amazon

Let’s have a look at the traffic on Amazon Website

MonthNumber Of Visits To Amazon.com
Dec 20212.9 billion
Jan 20222.7 billion
Feb 20222.2 billion
Mar 20222.4 billion
Apr 20222.3 billion
May 20222.4 billion

More Amazon Guides:

Conclusion: Amazon Statistics [2023]

That is all guys, ecommerce is a  booming sector and Amazon is undoubtedly the king of it. Make most of the platform by enrolling into its FBA program and making decisions based on the data available, that’s what the best-performing sellers would do.

Brian Williams

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